About Asos

Who: Asos is new and rapidly becoming popular online fashion retailer. The brand has launched their own marketplace in 2010 that allows boutiques, vintage collectors and high quality designers to trade with their consumers from across the world.

What: This brand is a mid-range fashion and vintage clothing retailer. The brand supports over 800 small businesses that sell on the brand’s marketplace.

When: Asos originally founded in the year 2000, while they launched their marketplace in November 2010.

Where: Across Europe, the brand is a well-known name and is used by a large number of consumers from online shopping.

Financials: The monthly membership fees are £20 and the commission varies as per every product that is sold on the platform. The listing is free on this website and you can unlimited number of products on the website.

Customer Profile: Asos is a brand that is highly popular with the millennials generation as well as the platform has a worldwide reach. The brand is a proud host of 12.4 million active customers and sells across 240 countries worldwide.

Key Requirements

The key requirement of this platform is that you need to submit an application on the Asos marketplace and your application must be successfully approved by Asos for you to sell. The application gets approved when they consider you design talent as emerging, innovative and independent label or a boutique with the finest boutique collection.

Asos Marketplace launched a charity shop in collaboration with Oxfam, Barnardo’s and TRAID.

About Spartoo

Who: One of the most famous marketplaces in France, Spartoo is used by all of France and is a household name.

What: The marketplace is famous for selling shoes and apparel.

When: The brand was launched in the year 2006.

Where: Used across France and in many other European countries such as Belgium, Denmark, United Kingdome and operated in 12 languages.

Financials: The monthly membership fee is charged at £35 while the commission ranges from 15 to 20 percent. There is no charge for listing as well as one-off registration fees.

Customer Profile: Spartoo has over 450 million users where women aged 30 to 40 makes for its core user base.

Key Requirements

The major requirement of this marketplace is that it only works with partner merchants who offer a minimum of 250 SKUs.

Spartoo just signed a partnership agreement with shoes.de that means retailers can now offer their goods via Spartoo as well.

About Zalando

Who: Zalando is a German e-commerce platform based out of Berlin with their satellite innovation hubs located in Helsinki, Dublin and Lisbon.

What: Over 1500 fashion and footwear brands ranging from high street to high end and sold to men and women as well as children across Europe.

When: The brand was launched in the year 2008.

Where: The brand operates in 15 European countries which are soon going to turn into 18 including France, Italy and Belgium.

Financials: The commission is 8 percent per sale and there is no variation or membership fee that is known.

Customer Profile: As of Q317, Zalando had 22.2 million active customers, attracting over 200 million visits per month.

Key Requirements
There are particular categories in which you will have to offer your products such as clothing, sportswear, equipment, accessions and footwear. In addition to that, you should provide a proper delivery and return policy consisting of a 100 day return and ship with the UK based Delivery partner Hermes.
Zalando extended their operations to Ireland and the Czech Republic in the year 2018, in the month of June.

About Fnac

Who: Fnac is a French retailer operating as France’s third most visited e-commerce site only next to My European Shop and Cdiscount.

What: Over 10 million electronics and media products from world renowned brands from all over the world are sold on Fnac such as Samsung, HP, Canon, Huawei and many more.

When: Fnac launched their marketplace in the year 2008.

Where: The brand successfully operates in France, Spain, Belgium and Portugal

Financials: The monthly subscription is priced at €39.90, the commission is variable and is based on the products sold including shipping and VAT, that ranges from 8 to 14 percent. There are no fees charged for listing.

Customer Profile: Fnac proudly hosts more than 12.4 million unique visitors monthly and also boasts of a high average basket size of its client base.

Key Requirements

The main requirement is that all the listings and customer support needs to be in French.

 
The most recent announcement is the partnership of the retailer with Google Home. This will now enable consumers to look for Google products and services on the Fnac website and make a purchase if they wish to.

About Rakuten PriceMinister

Turnover: 883 million Euros

Who: Rakuten Price Minister is a company owned by a Major Japanese organisation Rakuten Group, it is also the fifth most visited site in France.

What: The brand deals in a wide range of products from electronics, books, home and garden products, apparel, accessories, footwear, health and beauty products.

When: Price Minister was founded in the year 2000 but was acquired by Rakuten in 2010 and was later rebranded in March 2018.

Where: Rakuten PriceMinister has acquired loyal consumers in over 20 countries and is a major player in France, Belgium, Switzerland and Canada.

Financials: The professional seller accounts start at a mere €39 a month, but the commission ranges from 4 to 22 percent based on the category of product.

Financials: The professional seller accounts start at a mere €39 a month, but the commission ranges from 4 to 22 percent based on the category of product.

Customer Profile
The marketplace is diverse for the brand where it has over 22 milion members and 9 million monthly active users. The women’s apparel category is most versatile one where brands like H&M, Vero Moda, Only operate while sportswear brands like Adidas and Nike are also major players.
Rakuten is launching the brand’s own cryptocurrency, named as Rakuten Coins which is based on their blockchain technology as well its existing super points loyalty program.

About La Redoute

Who: La Redoute is one of the leading online stores of France.

What: Fashion products and home ware which are sold based on the brand’s own namesake as well as for other leading brands of the world whose price range from mid to high range. The brands such as Adidas, Superdry, Mango and Petit Bateau are some of the popular brands sold on La Redoute.

When: The brand was founded in 1837 and launched La Redoute as a marketplace in 2010.

Where: The Company operates in France as well as 26 other countries.

Financials: The monthly subscription costs €49.90 and there aren’t any listings or onetime payment of fees. The commissions range from 8 to 20 percent.

Customer Profile: La Redoute has around 11 million registered users out of which 90 percent users are female. The demographic statistics of its users are majorly women aged 25 to 45.

Key Requirements
The brand is very selective and highly optimised when it comes to giving merchants their platform to sell. The sellers must own the brand themselves that they plan to sell or atleast be an authorised retailer of the brand. If a brand is selling more than €35,000 annually in France, then the brand must register itself for VAT with the tax authorities of France.
La Redoute is one of the major platforms of Europe that have introduced MangoPay, which is a crowd funded payment method to their shopping cart options out of 2,000 platforms in Europe.

About Allegro

Who: Allegro is the largest online marketplace of Poland and the 5th largest Marketplace of Europe.

What: This marketplace sells everything under the sun ranging from homeware, household goods, kitchenware, appliances, clothing and apparel, Babycare products, sports equipment and much more.

When: The brand was launched in the year 1999.

Where: The marketplace operates across Eastern Europe.

Financials: The commissions as well as the fees are subject to the goods and products and are calculated on the basis of their toll calculator.

Customer Profile: The brand has a loyal and active consumer base of 14 million and 194 million monthly visitors.

Key Requirements

The most recent update is that in March 2018, Allegro launched its chat feature to upgrade their consumer service experience.

The most recent announcement is the partnership of the retailer with Google Home. This will now enable consumers to look for Google products and services on the Fnac website and make a purchase if they wish to.

About Temu

Temu, launched in 2022 by PDD Holdings, has rapidly ascended in the e-commerce sector, challenging established giants like Amazon.

By 2024, Temu’s Gross Merchandise Value (GMV) reached approximately $50 billion, with projections suggesting growth to $70–80 billion in 2025 .

In terms of monthly active users (MAUs), Temu surpassed Amazon globally, with 684.4 million visits in August 2024, compared to Amazon’s 2.7 billion visits .

In the U.S., Temu’s app had 185.6 million MAUs in August 2024, narrowing Amazon’s lead to over 50 million

About Cdiscount

Who: Cdiscount is one of the largest and most visited e-commerce store in France only coming next to Amazon. Out of every three online shoppers in France one is a user of Cdiscount.

What: Around 9000 partner merchants offer over 40 product categories on the e-commerce site and thus is one of the largest platforms to buy products ranging from home appliance, baby care, and furniture to everything.

When: The brand was launched in 1998.

Where: The brand sells on over 150 countries around the world.

Financials: The monthly subscription costs €39.99 while the commission rate starts at 5 percent varying from product to product.

Customer Profile: Cdiscount has been marketing itself as a discounted merchant of high end brands for less such as Samsung, Apple, Michael Kors, Gucci and Lacoste to 8.6 million active customers.

Key Requirements
The customer service must be offered in French and the merchants and all merchants must be registered under the relevant tax and social security authorities of France.
Cdiscount is soon about to launch its digital platform which allows their partner merchants to participate in certain auctioning and advertising spaces on Cdiscount as well as on other e-commerce websites to reach more audiences.

About Otto

Who: After selling over €13.7 billion worth of goods in 2018, Otto became the second largest e-commerce site in Germany only next to My European Shop .

What: In categories ranging from clothing, furniture, kitchenware, toys, household items and electronics the platform sells over 1.8 million products from over 6,800 brands.

When: The brand was launched in the year 2016.

Where: The brand is functional in more than 20 countries, including Austria, Belgium, Netherlands and Russia.

Financials: There is only a one off registration fees that is €10,000 while the commission ranges from 15 to 50 percent. But there is no listing fees or monthly membership fees.

Customer profile: Otto has a customer profile of active and diverse audience ranging from the age of 25 to 55 and it also boasts of 9 million registered users. The product range on Otto comes under premium category and thus it includes a lot of top rated brands like Only, Nike, Bosch and Philips.

Key Requirements
To sell on Otto you must have a minimum 100 products as well as some prior experience of e-commerce marketplaces. Your content as well as service must be translated to German.
In order to become an Otto seller, you must have a minimum of 100 products, previous marketplace or e-commerce experience and your content must be translated into German.

About Real.de

Who: The brand was formerly known as Hitmeister, now operating as Real.de it is Germany’s third largest online marketplace.

What: With more than 14 million products sold in over 7000 categories which are diverse ranging from homeware to apparel. Fashion items to baby products and camping products are all available on this marketplace.

When: The brand was relaunched in 2017.

Where: Real.de sells in over 30 countries across the world.

Financials: The monthly fee is €39.95, plus VAT while an additional €9.95 is charges for connecting with your online store. The third party sellers enjoy a lot of benefits such as free unlimited listings. Commissions are charged on the total price that includes shipping and ranges from 6.5% for electronics, gadgets and appliances while 12.5% for media products. You can cancel your account at no extra costs.

Customer Profile: Real.de is a proud host of 10 million visitors monthly as well as 6.5 registered customers.

Recent Updates

Real.de has recently become the main partner of the German Hockey Association as an effort to promote and increase awareness about nutrition and fitness.